• Hi. I’m Alex 👋

    I'm a marketer and entrepreneur.

    And I do projects.

    What does it mean?

    It means that I've always viewed my career as a succession of projects, not jobs.

    The most enlightening perspective on this "lifestyle" came from reading a post on Seth Godin's blog, called "Forty Years of Projects."

    And it goes like this:

    "I always thought of my career as a series of projects, not jobs. Projects… things to be invented, funded and shipped. Sometimes they take on a life of their own and last, other times, they flare and fade. But projects, one after the other, mark my career."

    And it all started a few years ago...

    When I had the chance to work and be inspired by the crazy and wonderful people at Seedstars.

    Fast forward a few years, I now spend a lot of my energy on Simba Digital and ProjectW.

    So if you're interested in working together, let's talk.

    Keep on rocking,

    Alex.

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    I write mainly about marketing and keeping your sanity while building cool things.