This essay explores how marketing has strayed from its creative, rebellious roots. It contrasts the vibrant era of storytelling and emotional connection with today's environment, where an over reliance on data and short-term metrics has stifled the imaginative spark that once made advertising revolutionary.

🍄 Proceeds will be used to support psychedelic research for mental health. Learn more on https://psychedelics.berkeley.edu/

This paper redefines how private banks can transform their marketing strategies by shifting from traditional product-centric approaches to creating immersive, experience-driven interactions. It presents a roadmap that integrates digital innovation with personalised, high-touch service, ultimately positioning banks as legacy partners who drive growth through memorable client experiences.

🍄 Proceeds will be used to support psychedelic research for mental health. Learn more on https://psychedelics.berkeley.edu/

This manifesto flips outdated digital tactics on their head, championing a new era of growth marketing that values authenticity, creativity, and genuine connection in our data-driven world.

🍄 Proceeds will be used to support psychedelic research for mental health. Learn more on https://psychedelics.berkeley.edu/